ABOUT
We made a snack we couldn't stop eating. So we started a company.
The Origin
Born from chocolate chip cookies and a chip on our shoulder.
KREENUTS® started with two things: a love of chocolate chip cookies and a frustration with the status quo.
Tom and Kelly Mitchell are chocolatiers. They know what proper chocolate tastes like - the real stuff, made with couverture and real cocoa solids, not the kind that's been stretched and sweetened until the flavour disappears. And for years, they watched global brands dominate the Australian snack aisle with products that, frankly, weren't good enough.
So in 2023, they did something about it.
The idea was simple: take the thing everyone loves about a chocolate chip cookie - that audible, satisfying crunch - and build a whole snack around it. Add proper couverture chocolate on the outside. Put a whole Queensland peanut in the middle. Make something that actually fills you up, tastes genuinely great, and holds its own against anything Cadbury, Mars or Nestlé can put on a shelf.
That snack is KREENUTS®.
We didn't set out to make a better-for-you snack. We set out to make a better snack. Full stop.
Five Mitchells. One very good snack.
KREENUTS is a family business in the truest sense. Tom and Kelly run the show, with their three children — Max, Ted, and Charlotte — along for the ride. Charlotte, for the record, holds the unofficial title of Head KREENUTS® Taster, a role she takes very seriously.
Everything about KREENUTS has been created by Tom and Kelly from the ground up. The recipe. The chocolate. The packaging. The brand. There's no agency behind it, no silent investors calling the shots — just two people who know their craft and refused to compromise on what a great snack should taste like.
Tom Mitchell — Co-Founder
Tom is an eternal optimist who's always up for having a crack. He'll tell you himself. The kind of person who looks at a shelf full of global chocolate brands and thinks: we can do better than that — and then actually does something about it.
Tom leads the business side of KREENUTS and is deeply grateful for every customer who's taken a chance on something new. If you've got feedback, he genuinely wants to hear it.
Kelly Mitchell — Co-Founder
Kelly is the creative force and problem solver behind KREENUTS — with an attention to detail that keeps everything running properly (and keeps Tom on track). She has designed every element of KREENUTS from start to finish: the look, the feel, the experience of opening a bag.
What you see when you hold a bag of KREENUTS is Kelly's work. What you taste is the result of both of them refusing to settle.
Made on the NSW Central Coast, Australia
Australian made. Unapologetically.
KREENUTS is manufactured in Australia using approximately 90% Australian ingredients. The peanuts come from Queensland. The chocolate is couverture — the same quality used by world-class pastry chefs, with over 35% real cocoa solids. No palm oil. No artificial nasties.
We believe Australian manufacturers can compete with the best in the world. Not almost compete. Not compete on a good day. Actually match it — on flavour, on quality, on everything that matters when someone puts a snack in their mouth and decides if it's worth buying again.
KREENUTS is our proof of that.
Australian made doesn't mean good enough for Australia. It means good enough for the world.
Launched in 2023. Already on four continents.
Since launching in 2023, KREENUTS® has started exporting to the Middle East, Singapore, Thailand, and Korea. Markets that have no shortage of world-class snack brands - and where KREENUTS® is holding its own.
It's early days. But it's proof that a family of five, making something genuinely excellent, can find an audience anywhere in the world.
We're just getting started.
What's actually inside.
Every bag of KREENUTS® delivers the same three-act experience:
CRUNCH The audible crack of the cookie shell meeting the chocolate coat. You'll hear it before you taste it.
MELT Proper couverture chocolate gives way — smooth, rich, and balanced. Never too sweet.
REPEAT The whole Queensland peanut at the centre actually fills you up. Which is exactly why you reach for another one.
Three flavours: Milk Chocolate, Salted Caramel, and Dark Chocolate. Available in 37–39g individual bags, 140g share bags, and bulk boxes of 12 or 72.
Try KREENUTS®
Good luck stopping at one.
If you're new to KREENUTS®, the Have It All Sampler Box is the right place to start - one bag of each flavour so you can find your favourite. Or just pick the one that sounds right and go from there. Either way, we think you'll be back.
And if you've got a question, feedback, or just want to tell us which flavour you love most - Tom and Kelly actually read every message. Get in touch at kreenuts.au/pages/contact.